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Hearing Aids: A Comprehensive Buyer’s Guide
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Hearing Aids: A Comprehensive Buyer’s Guide

Dr. Priya Sharma, RCCP, Clinical Audiologist9 min readUpdated February 2026

Hearing loss affects approximately 12 million people in the UK, yet only around 2 million currently use hearing aids. Whether your hearing has deteriorated gradually or following a specific event, modern hearing aids are remarkably effective, discreet, and packed with features that were unimaginable just a decade ago. This guide helps you navigate the options and find the right solution for your needs and budget.

Signs You May Need a Hearing Aid

Common signs include frequently asking people to repeat themselves, turning the television volume higher than others find comfortable, difficulty following conversations in noisy environments, and a persistent ringing or buzzing in your ears (tinnitus). Hearing loss often develops gradually, so family members or colleagues may notice before you do. If you suspect any degree of hearing loss, your first step should be a hearing test with your GP or a qualified audiologist.

Types of Hearing Aids

Behind-the-ear (BTE) aids sit behind the ear and direct sound through a tube into an ear mould. They are robust and suitable for most types of hearing loss. Receiver-in-canal (RIC) aids are similar but smaller, with the receiver (speaker) placed directly in the ear canal. In-the-ear (ITE) and completely-in-canal (CIC) aids are custom-moulded to fit inside the ear and are less visible. Invisible-in-canal (IIC) aids are the smallest type, sitting deep within the ear canal. Bluetooth-enabled models connect directly to smartphones and televisions.

NHS vs Private Hearing Aids

The NHS provides free hearing aids, typically BTE models from reputable manufacturers like Phonak, Oticon, and Signia. Waiting times vary by region but average four to six weeks from GP referral to fitting. Private hearing aids offer a wider range of styles (including invisible options), faster access, and more advanced features such as rechargeable batteries and direct Bluetooth streaming. Private aids range from £500 to £3,500 per ear depending on the technology level.

The Fitting Process

A professional fitting begins with a comprehensive hearing assessment to determine the type and degree of your hearing loss. The audiologist then selects and programs the aid to match your specific audiogram. Modern aids are digitally programmed and can be fine-tuned remotely via smartphone apps. You will typically have a follow-up appointment two to four weeks after fitting to make adjustments based on your real-world experience.

Care and Maintenance

Clean your hearing aids daily with a dry, soft cloth. Avoid exposure to water, hairspray, and extreme heat. Store them in a dry, cool place overnight (ideally in a drying box). Replace disposable batteries every five to fourteen days, or charge rechargeable models nightly. Most hearing aids last five to seven years with proper care before needing replacement.

Key Takeaways

  • Around 12 million people in the UK have some degree of hearing loss.
  • The NHS provides free hearing aids, though with limited style choices.
  • Private hearing aids cost £500–£3,500 per ear and offer more advanced features.
  • Modern hearing aids are Bluetooth-enabled and can be adjusted via smartphone apps.
  • Hearing aids typically last 5–7 years with proper daily maintenance.

Frequently Asked Questions

Are hearing aids noticeable?

Many modern aids are extremely discreet. Invisible-in-canal models are virtually undetectable to others.

How quickly will I adjust to hearing aids?

Most people need two to four weeks to fully adjust. Your brain needs time to relearn how to process sounds it has been missing.

Can hearing aids help with tinnitus?

Many hearing aids include tinnitus masking features that can provide relief by producing background sounds.

Written by

Dr. Priya Sharma

RCCP, Clinical Audiologist

This guide has been written and fact-checked by a qualified professional to ensure accuracy. All information is regularly reviewed and updated. Wisehande editorial standards require expert authorship and peer review for every guide we publish.